See what your ad spend produces.

Start with where the budget goes

Google Ads can spend money on searches that do not match your customer. I review the search terms before increasing a budget. The account should show where each dollar went.

I audit every account before touching a single setting. I look at search term reports, conversion tracking health, audience targeting, bid strategies, and landing page alignment. Most accounts I take over have at least three or four structural problems that are silently draining spend every single day. Fixing those problems before scaling is the only path to a positive return.

The budget should focus on searches that show buying intent. Geography matters. The query itself matters too.

• →Full account audit before any changes go live
• →Search term reports reviewed weekly, not monthly
• →Negative keyword lists built and maintained continuously
• →Conversion tracking verified at the pixel level
• →Bid strategies matched to your actual sales cycle

Target the areas you serve

New York City is not one market. A med spa in the West Village, a contractor in Flushing, a law firm in Midtown, a gym in Park Slope. Each of those businesses has a different radius they care about, a different average ticket, a different competitive landscape, and a different type of searcher. Radius targeting and borough-level bid adjustments are not optional extras. They are the baseline for a campaign that works here.

I have worked with businesses across Manhattan, Brooklyn, Queens, and the Bronx, and the pattern is the same everywhere: local intent signals are gold. Searches that include a neighborhood name, a zip code, or a phrase like "near me" convert at dramatically higher rates than generic broad terms. I build keyword structures and ad copy that meet that intent directly, so when someone in Williamsburg searches for a plumber at 9pm, your ad is the one that reads like it was written for them.

Word of mouth still drives New York City. But paid search works alongside it, not instead of it. When a referral from a happy customer sits down and searches for your business name, you want to be there. When someone hears about your category from a friend and goes to Google to compare options, you want to be there too. PPC fills the gaps that organic search and referrals leave open, especially in the early months when you are still building reputation.

• →Radius and borough-level targeting for every campaign
• →Neighborhood-specific ad copy and landing page variants
• →"Near me" and location-modifier keyword strategies
• →Competitive analysis across your specific NYC market
• →Campaign structures tuned for local intent queries

Send each click to the right page

Sending paid traffic to a homepage is one of the most common mistakes I see in small business ad accounts. Your homepage is designed for people who already know who you are. Paid traffic is coming in cold, from a specific search, with a specific intent. The page they land on needs to speak directly to that search. It needs a clear headline, a specific offer, and a single call to action. Everything else is friction.

I design and build landing pages as part of every PPC engagement. Not templates, not duplicate pages with swapped headlines. Purpose-built pages that match the ad group they serve, load fast on mobile, and are structured to get visitors to call, fill out a form, or book an appointment. The difference in conversion rate between a generic homepage and a well-built landing page is often the difference between a campaign that works and one that does not.

See what your ads produce

The report should show the cost of each inquiry. It should also show whether that cost is improving. If a campaign is underperforming, I explain what I will change.

Before I ran ad campaigns independently, I ran the full advertising suite at Skyworx Drone Shows. Reporting up to clients who expected precision required exactly this kind of discipline. The same standard applies to every account I manage today.

When you work with me, we scope the engagement around what your business actually needs, and I build the campaigns you wish you had running from day one.

Measure inquiries and sales

For a New York small business, results usually start becoming visible within the first four to six weeks as the campaigns exit the learning phase and I have enough data to make meaningful optimizations. The first month is setup and baseline. The second month is refinement. By month three, you should have a clear picture of your cost per lead and a campaign that is improving each week.