Google Analytics · New York City
See what your marketing produces.
Google Analytics shows how people reach your site. It can also record whether those visits become inquiries. I set up GA4 around the question your business needs answered.
A thorough review of your existing setup, or a clean installation if you are starting fresh. Spam filters, internal traffic exclusions, and data stream configuration are all addressed.
A written document mapping your business goals to specific events and conversions. This is the spec that guides everything else and gives you a reference if you ever need to revisit the setup.
Custom event tags for form submissions, button clicks, phone calls, scroll depth, and any other action that signals intent. Implemented via Google Tag Manager with clean, documented configuration.
UTM parameter conventions, Google Ads auto-tagging, and source attribution configuration so every channel you spend money on gets credited accurately when conversions happen.
A Looker Studio or GA4 Exploration report showing the metrics your business actually uses, formatted so any team member can read it without needing to navigate GA4 themselves.
A recorded walkthrough of your setup covering what is tracked, why, and how to read the reports. You leave the engagement understanding your own data, not dependent on me to interpret it.
Start with trustworthy data
The default GA4 setup records page views. It does not know which action counts as an inquiry for your business. I configure that action explicitly.
An audit can reveal missing events or inflated traffic. I correct those problems before the data is used for a decision.
I approach each setup as a measurement plan, not just a tag drop. Before I write a single line of configuration I want to understand your business model, your conversion actions, and which channels you are actually spending money or time on. That conversation shapes everything that gets measured.
Track the actions that matter
When the setup is right, Google Analytics stops being a vanity metrics board and starts being a decision tool. You can see which ad campaigns sent visitors who actually filled out a contact form, and which ones sent visitors who left in eight seconds. You can see which pages on your site cause people to leave, and which ones cause them to call. You can see whether the SEO work you are paying for is sending people who convert, or just people who bounce.
This data helps a business compare paid campaigns. The budget can move toward the campaign that produces more inquiries.
- Form submission and lead capture event tracking
- Phone number click and call button tracking
- Scroll depth and content engagement signals
- Campaign attribution tied to actual conversions
- E-commerce or booking funnel tracking where applicable
- Internal traffic filters so your own visits do not skew the numbers
See how local customers reach you
New York City businesses operate in one of the most competitive local search environments in the country. A restaurant in Carroll Gardens is competing with dozens of comparable spots within walking distance. A contractor in Astoria, Queens is fighting for the same Google search results page as a dozen other licensed pros. A med spa in Midtown Manhattan is paying for ads alongside national chains. In that environment, wasting ad budget on campaigns that do not convert is not just inefficient. It is existential.
Local search and word of mouth interact in a specific way in New York. A neighbor recommends a law firm in Park Slope, the person goes home and searches the firm's name, lands on the website, and either calls or does not. If you have no tracking on that name search and that contact form, you cannot tell that the referral drove the conversion. I set up branded keyword tracking and direct traffic analysis so you can start to see how your offline reputation is feeding your online funnel.
The shape of the setup follows the business. Restaurants on the Upper West Side track reservation button clicks. Contractors in the Bronx track estimate request forms. Galleries in Bushwick track which exhibitions drive newsletter signups. Each measurement plan is built around those specifics, not a template.
Get reports you can use
GA4's default reporting interface is built for analysts. The menus are deep, the terminology assumes familiarity with session models and attribution windows, and the standard dashboards surface information that is not particularly useful to someone running a service business in Brooklyn or a retail shop in Flushing, Queens. Part of what I do is build a custom reporting layer, either inside GA4's exploration tools or inside Looker Studio, that shows you the four or five numbers your business actually needs to see each week.
That might mean a simple weekly snapshot of contact form completions by traffic source. It might mean a funnel report showing how many people who clicked your Google ad made it all the way to the confirmation page. It might mean a page-level breakdown showing you which blog posts are sending people to your services pages. The goal is a report you open on Monday morning, read in five minutes, and use to make one decision. Not a report that requires explanation.
Set up GA4 around your business
I do not sell GA4 setups as a packaged deliverable with a fixed scope and a fixed price. Every business I work with has a different website, a different tech stack, a different marketing mix, and a different definition of what a conversion means. A law firm in Manhattan measures success in consultation requests. A specialty food shop in Park Slope might care more about which products people view before purchasing. A general contractor in Queens needs to know which service pages drive estimate requests.
The work is scoped to your situation. Our first conversation identifies the question you need the data to answer. I then write the measurement plan.
A thorough review of your existing setup, or a clean installation if you are starting fresh. Spam filters, internal traffic exclusions, and data stream configuration are all addressed.
A written document mapping your business goals to specific events and conversions. This is the spec that guides everything else and gives you a reference if you ever need to revisit the setup.
Custom event tags for form submissions, button clicks, phone calls, scroll depth, and any other action that signals intent. Implemented via Google Tag Manager with clean, documented configuration.
UTM parameter conventions, Google Ads auto-tagging, and source attribution configuration so every channel you spend money on gets credited accurately when conversions happen.
A Looker Studio or GA4 Exploration report showing the metrics your business actually uses, formatted so any team member can read it without needing to navigate GA4 themselves.
A recorded walkthrough of your setup covering what is tracked, why, and how to read the reports. You leave the engagement understanding your own data, not dependent on me to interpret it.
We discuss what needs to change.
I send a fixed proposal before work begins.
I share the work as it takes shape.
I launch the site with you. You leave knowing how to run it.
Tell me what you need to measure. I will show you how GA4 can answer it.